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The new PC Optimum card has officially launched, but not without some problems

February 1st, 2018  |  Canadian Business

Back in November it was announced that the PC Plus and Shoppers Optimum reward cards would be combined into one. Yesterday, the PC Optimum card official kicked off, allowing customers to transfer the points from their existing PC Plus and Shoppers Optimum cards to the new program.

The rollout comes with a new smartphone app, a new card, and a new point system. Customers will now earn 15 points for every dollar at Shoppers Drug Mart and at Loblaw-owned grocery stores will attribute rewards based on varying promotions on specific products. As for redemptions, every 10,000 points are worth $10, and customers must redeem a minimum of 10,000 points. You can learn more specifics about the program at the PC Optimum website.

As for where you can earn and redeem your PC Optimum points, the list is as follows:

  • Real Canadian Superstore
  • Atlantic Superstore
  • City Market
  • No Frills
  • Independent
  • Zehrs
  • Loblaws
  • Shoppers Drug Mart
  • Shoppers Home Health Care
  • Online at JoeFresh.com and BeautyBoutique.ca

However, yesterday’s the launch did not go off without a hitch. Customers have already spoken out online about the issues that have faced while transitioning to the new loyalty program, many complaining about their inability to register or access the new program online.

In response to the issues, Loblaw spokesperson Catherine Thomas told CBC News that the launch did have a "couple of bumps" because the company was seeing massive interest in the program. 

"We've successfully converted a huge number of members already. More importantly, we are approaching nearly one million transactions with customers earning and redeeming PC Optimum points," Thomas said. "We continue to focus on making this a seamless conversion process for our members. Further, the issue related to downloading our app has been resolved.”